MSC Cruises launches a program of digital innovation that will be applied to all the fleet



Today, in occasion of the inauguration of fair ITB of Berlin, group MSC Cruises has introduced own program of digital innovation "MSC for Me", I yield three-year-old of job with companies leader to the world in the field of the digital technologies and the technology and behavioural sciences between which Deloitte Digital, Hewlett Packard Enterprise and Samsung.

The program will on board to make one's debut of ship MSC Wonder, before the eleven units that the crocieristica company under construction has, that it will enter in June in service and that will be equipped of 16.000 points of connectivity, 700 digital points of access, 358 informative and interactive screen and 2,244 endowed cabins of technology RFID/NFC. The program will come then implemented also on MSC Seaside, that it will be christened to November of this year.

MSC Cruises moreover previews to introduce the program digital on all the ships, is on the eleven previewed ships of new generation from the decennial industrial plan from nine billions of euro is on the twelve ships that take part of its current fleet.

Altogether program "MSC for Me" will offer to the passengers beyond 130 functions smart finalized to optimize the vacation experience. Between these, a app in order to help the hosts to anytime personalize own vacation of their travel, from the reservation of excursions and restaurants before the boarding, to the reservation during a pause relax on the bridge swimming pools.

"The technology to the service of the experience of the hosts - it has explained the executive chairman of MSC Cruises, Pierfrancesco Vago - is being left over to supported rhythms and is for that we have already invested 20 million euros in order to only develop, on board of next the two ships in arrival, technologies and infrastructures in a position to answering to the requirements of our hosts also for the years to come".

"We will carry on board of our ships - it has emphasized Luca Pronzati, chief innovation officer of MSC Cruises - some of the their more recent solutions and technologies. It will be own on our ships that these technologies will be made available for the first time in absolute for the crocieristico field. Draft of ships similar to Smart-City, in more with the complexity than to find itself on the sea, to demonstration of the MSC attention Cruises for the innovation today and the years to come, with the objective to in itself make of our ships a vacation destination".