Independent journal on economy and transport policy
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MSC creates a specific brand for the segment of the luxury cruises
The field is placed under the guide of the Austrian Michael Ungerer
September 11, 2019
As a result of the confirmation of the order to Fincantieri for the construction of four cruise ships of luxury of the beginning of this year(on 14 March 2019), the shipowning group Mediterranean Shipping Company (MSC) has decided the creation of new a specific brand for the segment of the luxury cruises, brand that will be entrusted to the guide of Michael Ungerer in the managing director role. Ungerer, 53 years and of citizenship Austrian, have matured a thirty-year experience in the field of the cruises and the hospitality of the field luxury, and will operate mostly from the headquarters of Geneva bringing back directly to Pierfrancesco Vago, executive chairman of the division cruises and passengers of group MSC.
"This nomination - it has explained Vague - marks an important forward step in the creation of a solid organizational structure that will guide the development of our new brand of luxury. For us draft of a natural passage, I yield of the job carried out until from the beginning inside MSC Cruises, than it has afforded us to realize the MSC Yacht club, our idea of luxury brand in order to make to live to the passengers an exclusive experience in a kind of ship in the ship".
"I am honored - Ungerer- of having the possibility has commented to get ahead an one of a kind project. Draft of the coronamento of a professional distance that completes my experience in the fields of the hospitality of luxury and the cruises. I am keen on being able to work to tight contact with a visionary leader as Pierfrancesco Vago and an historical name in the field of the shipping as that of the Aponte family, that it has succeeded to construct a sustainable business over the years, getting ahead a culture centralized on the people, with values that I share deeply".
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As a result of the confirmation of the order to Fincantieri for the construction of four cruise ships of luxury of the beginning of this year
- Via Raffaele Paolucci 17r/19r - 16129 Genoa - ITALY
