Costa Crociere and Alpitour buy the distributive groups Bravo Net



After at the beginning to have acquired of this year 50% of Welcome Travel Group, the society that manages the net of travel agencies of the Alpitour tour operator ( on 14 February 2011), the crocieristico group Costa Crociere has signed an agreement with same the Alpitour World in order to still invest with in the acquisition of the groups Bravo Net and Hp Vacations, that they constitute a distributive pole to which currently they are under responsibility altogether beyond 1.500 travel agencies with a development plan that in next the three years will see the sales points to arrive to 2.000.

Bravo Net and Hp Vacations have been moreover object of a fusion, that next 1° January will be made official. In the 2011 pole constituted from the two groups he has realized a volume of transactions of about a billion of euro.

The acquisition previews that 20% of the shareholders of the new group remainders in the hands of a shareholder-manager pool between which Luca Caraffini and Dante Colitta, respective managing director and commercial director. Such choice - Costa and Alpitour have explained - is an important sign of the continuity regarding the past and is element of guarantee regarding the associates, that they will enter to take part of a project of great breath. To both the managers are confirmed full managerial independence.

"The acquisition of Bravo net and HP Vacations - it has specified Fabrizio Prete, general manager of the Alpitour group - not modification in some way the distributive balances of the group, that it will continue to converse with the greatest truths than networking of the field. This is the occasion in order to restate that the future is in the distribution: draft of a choice that completes the cover on the territory and improves the distributive order already shiningly started and developed with Welcome Travel Group. Moreover the acquisition of a new partner allows to increase the reading ability and analysis of the market of the consumption and being able to have puts up possibility to increase the veicolazione of the activities and the proposals of the tour operating".

"With the acquisition, with to Alpitour, of Bravo Net - HPVacanze - it has observed Gianni Onorato, general manager of Costa Crociere - we give followed to an important process of development of the tourist distribution and cruises in Italy and confirm how much the travel agencies are strategic as channel of sale for the future. We consider that with our support it can be ulteriorly developed to a better relation with the customer based on the innovation and quality of the service, on the formation and the use of the technologies. This is a step that will afford to the entire section of being able to grow; we will continue to work and to develop to new projects of collaboration with all those producing, travel agencies that believe in our brand and future increase".

"We are a dynamic group and fast - it has emphasized Luca Caraffini, managing director of the new society - with industrial associates of the caliper of Alpitour World and Coast, respective the first Italian tourist group and the first European crocierista, we think of being able to offer to our agencies a partnership important and realizes. The support that will be given to us on the produced one, on the technology, the services and the marketing will afford to our associates of having of the strong advantages that will return them still more competitive on the market. We are honored of being we are chosen for this new project and are sure that entirety we will realize ulterior and smash hit".