Independent journal on economy and transport policy
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the Harbour Authority of Livorno has introduced advertising plan 2013
In program not only institutional missions, but real activities of scouting
April 11, 2013
Today the Harbour Authority of Livorno has introduced own advertising plan 2013. "The promotion - it has found the general secretary of the agency, Massimo Provinciali - is the typical activity that affords to the port and its harbour community to introduce a combined plan thanks to which to inside favor own penetration of the marine market. Today - it has specified - the institutional missions are not simpler fairs in the within of which to show brochure simply one or two, but they are events through which developing new commercial opportunities".
In program, in fact, not there are only institutional missions, but real activities of scouting towards shipowners, importers and exporter of important truths as United states and Turkey: "the port of New York - it has emphasized Roberto Lippi, in charge of the promotion of the harbour authority - is our first partner for the traffic containers. To October we will meet some operators of the port of the great apple in order to try to increase the traffics between the American east coast and the livornese port of call". Other important goal is Turkey, Country in which will be carried out a scouting in the second half of November. The objective of the Harbour Authority is to define of the encounters with operators of the fields more launches, from that agricultural and food- one to that of produced lapidei or the goods the bulk, until the iron worker and to the automotive, in order to make to acquire to Livorno a strategic positioning in the basin of the Mediterranean.
The activity of promotion of the second and third quadrimestre of 2013 previews, moreover, various missions abroad. To the end of April an international fair in the logistic field and of the transports is in program an exhibition participation to Moscow for the TransRussia (that last year it has seen to participate more than 500 exhibitors and 15 thousand visitors), while in June the Harbour Authority will be before to Monk of Bavaria and then to Rotterdam in order to participate respective to the Transport Logistic and the Toc (Operator Terminal Container one of the maximum European events for the technology applicable to the terminals). The Transport Symposium di Baltimora and the Logitrans of Istanbul close the advertising plan 20°.
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Today the Harbour Authority of Livorno has introduced own advertising plan 2013. "The promotion - it has found the general secretary of the agency, Massimo Provinciali - is the typical activity that affords to the port and its harbour community to introduce a combined plan thanks to which to inside favor own penetration of the marine market. Today - it has specified - the institutional missions are not simpler fairs in the within of which to show brochure simply one or two, but they are events through which developing new commercial opportunities".
- Via Raffaele Paolucci 17r/19r - 16129 Genoa - ITALY
