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This year International the Nautical Hall of Genoa will change face
Anticipated of some days the development of the manifestation. More space to the areas in water and less to earth
June 11, 2013
, with a new calendarizzazione, an innovative layout, multiple thematic areas, new services and a engagement to the dialogue with the city. The next edition of the manifestation, that it will be the 53ª and that will hold on 6 October from the 2 to the Fair of Genoa, is introduced today by the summits of the organizers, Sara Armella and Anton Francesco Albertoni, presidents respective of Fair of Genoa and UCINA, Marina Stella, general manager of UCINA, and Antonio Bruzzone, managing director of Fair of Genoa.
"The Nautical Hall 2013 - they have explained - will be very various from those which they have preceded it. That which we will propose this year is a evolven formula of event, beginning from its container, entirely revisited that it will invite to a new modality of visit and fruizione. An appointment that thanks to beyond 50 years of experience and to the careful one I confront with all the involved interlocutors wants to turn out more current today and, we consider more effective, is in its preparations that in the management of the times and the exhibition spaces".
The last editions of the Hall were characterized by increasing difficulty, are determined by the impact on the world of the nautical one of the begun world-wide economic crisis in 2008 are from the dissatisfaction of many exhibitors of the field sail, that they denounced organizational deficiencies and insufficient attention to their section.
"The evolution of the manifestation - the organizers of the Hall have confirmed today - is born from the listening and the deepening of all those requests that were emerged by more parts already to the term of the slid manifestation. A listening lead from UCINA on yards and exhibitors and Fair, through a search of Eurisko, on visitors and operators. These and many other data have lead us to a reformulation of the Hall, that it answers better to the changed requirements of the market, with the last objective to maintain the leadership of the Hall to Genoa unchanged".
The decision at the beginning to carry out the next edition of the October month - they have specified the organizers - drift from the requirement to join at best in the palimpsest of the main manifestations of the field to international level. Moreover the reduction of the duration of the manifestation from nine days to five days is decided in order to give an answer the wished one of the exhibitors that they demanded a greater concentration for a more intense focalization than interests during the visit and is - they have found the organizers - a change who align themselves with the most recent standards of the exhibition offer, to international level.
Important also the modification of the layout of the manifestation, planned from the study Caliari and Associati, with the choice of giving more space to the areas in water in order to value - they have emphasized - the only characteristic of the Nautical Hall of Genoa of having the "sea within". Less extended, instead, the area to earth, where pavilion C will not be used.
Edition 2013 of the Nautical Hall will be characterized also by a still greater diversification of proposals, with the presence of new merceologiche categories, and with an obvious thematic identification, for areas of interest and contents.
The sections entirely dedicated to the sail, the Sailing Word are confirmed, in Marina 1, that dedicated to the engine boats from the 12 meters to the maxiyacht, the Motorboats and the area Tech Trade, mail in the advanced pavilion B, for the accessoristica, componentry and the instrumentation electronic for navigation.
Sul forehead of I confront with the city, the organizers have evidenced their effort in order to involve the city in a dialogue constant and opened that he can vituously favor the manifestation also with initiatives "outside hall" and tourist convections. Among other things a table of job between the organizers and the councillorship to the Culture of the Municipality is instituted in order to be extended success exhibitions and to enrich the calendar of city cultural events, own in the days of the Hall.
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