Independent journal on economy and transport policy
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the Virgin group enters in the crocieristico market with the new brand Virgin Cruises
The company, with center to Miami, will be equipped of two cruise ships of new construction
December 5, 2014
The Virgin group, founded by Richard Branson, in collaboration with the investment trust Bain Capital, enters in the crocieristico market with the new brand Virgin Cruises, with center to Miami, that it will be equipped of two cruise ships of new construction. "Our plan - it has emphasized Branson - is of giving a jolt to the field of the cruises and offering a vacation of which the customers they will be fallen in love travelling on ships of last generation that they offer a great quality, an absolute amusement and many interesting activities, all this proposed with a service for which Virgin it is famous".
The new crocieristica company will be guided by the managing director Thomas McAlpin, that as soon as it has left the assignment of president and managing director of The World, Residences at Sea and that has beyond 25 years of experience in the marine field between which eight years to the Caribbean Cruise Line and the Admiral Cruises and 14 years to Disney Cruise Line, brand of the Disney group of which he has been responsible for the income in the field of the cruises and of which he has been president. "The crocieristi - McAlpin has asserted - deserve something and than better various from this that it is offered today and Virgin Cruises are engaged to create experiences breathtaking for they and a new generation of hosts. Opportunities as these happen rarely and therefore are absolutely keen to guide this activity and to introduce the Virgin brand in the industry of the cruises, since as always it puts the customers in the middle of all this that ago".
"We know - the managing director of Bain Capital has commented, Stephen Pagliuca - than thanks to the elaborated strategic vision from our common team, now under the guide of Tom McAlpin, Virgin Cruises will contribute to modify the expectations of the consumers with regard to whom he can be a crocieristica experience". "With a reduced number of global player - he has added Ray Cotton, principal of Bain Capital - there is need of something innovative and the consumers are ready for something of new and exciting. The field exhibition of having all the characteristics for the income of a new operator".
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The Virgin group, founded by Richard Branson, in collaboration with the investment trust Bain Capital, enters in the crocieristico market with the new brand Virgin Cruises, with center to Miami, that it will be equipped of two cruise ships of new construction. "Our plan - it has emphasized Branson - is of giving a jolt to the field of the cruises and offering a vacation of which the customers they will be fallen in love travelling on ships of last generation that they offer a great quality, an absolute amusement and many interesting activities, all this proposed with a service for which Virgin it is famous".
- Via Raffaele Paolucci 17r/19r - 16129 Genoa - ITALY
