Maersk Line reveals some new initiatives of the company for the Italian market



The business strategy and operating of Maersk Line for the Mediterranean market, and in particular for that Italian, is to delineate and meanwhile torturous. It is rectilinear because the main objectives in the long term of the shipowning company of Danish group A.P. Møller-Mærsk is very defined and placed on the director of a trace that Maersk Line has succeeded to print on the market of the marine transport of the container, of which is from many years world leader. It is a track covered from some competitors and other companies that aspire to propose themselves as total carriers. If previously Maersk Line were more reluctant to indicate the direction towards which tip this straight line, now he seems more disposed to reveal some aspects of own strategy, as it has made in occasion of the recent order until 30 new portacontainer from 18.000 teu ( on 21 February 2011). This confidence in the follow-up of the race to naval gigantism, than Maersk Line in the past it won without not even not to communicate how much capacious they were its ships, today is manifested more openly.

But the continuous company to being always jealous caretaker of own initiatives for short and the medium term, where the momentary distance is made more torturous having itself to adapt to the roughness of the market. The activity of Maersk Line in the immediate one and in the near future, as all the economic activities, is subject to contingent situations and more oriented to pick the opportunities that are anticipated on its way.

Tonight to Genoa, headquarters of the Italian division Maersk Italy Spa, the company will introduce to beyond 300 important customers the next steps of the shipowning company. In the course of a party to Villa the Doormat the company will in the long term illustrate own strategies, period that in the marine world is becoming more and more short and that for Maersk Line traguarda already 2013 when the first new portacontainer of the Triple series enters in its fleet, where the triple one and is about to Economy of scales, Energy efficiency and Environmentally improved. 400 meters, wide 59, high 73 and in a position to transporting 18,000 will be long long ships container teu that they are planned for the slow steaming, navigation to lowland become speed almost a praxis in the last period of economic recession with the objective to reduce the fuel consumption. They will be ships with more capacious hull in the shape of U regarding that less wide one in the shape of V that characterizes the faster ships of the precedence generations as Emma Maersk, that it is launched in 2006 and that - with a declared ability initially from the Maersk group of about 11.000 teu, but with a effective capacity that of 15.500 teu as is at last admitted by the same Danish group - is still one of largest portacontainer in circulation on the seas.

Beyond a greater efficiency under the profile of the energetic consumption, the Triple ships will allow the realization of economies of scale graces to a advanced cargo ability of 16% about regarding the precedence mega-ships. But above all they will improve clearly the performances from the environmental point of view, with a advanced reduction to 50% of the emissions of co2 for container transported regarding the average current of the industry on the routes between Asia and Europe. Maersk Line is sure that these innovations will be demanded in future by the main customers.

They will be in fact these and others the innovations introduced this evening from the managing director of Maersk Italy Spa, Todd Pigeon, and from the responsible marketing and relationships with the customers Roberto Giovannetti. Anticipating them this morning to it prints have left to be transparent little on the initiatives in the short term of the company. The managing director has confirmed the increase of the business of Maersk Line in Italy, where the company covers 12 national ports with Genoa front man. The confidence in this market has induced the company to increase the offer programming a double port of call weekly magazine to Genoa of the services with Far East and the USA ( on 12 May 2011).

Pigeon has among other things confirmed that service AE11 will be returned more express eliminating the port of call to Gioia Tauro. But it has not been canted on the future presence of the company in the port of transhipment calabrian: it has not specified if Maersk Line will continue to use the hub of Gioia Tauro for own marine lines and if the Danish group maintains to own participation in the Medcenter society Container Terminal (MCT) of the group Contship Italy that manages the container calabrian terminal. Emphasizing that "the necessity of a hub of transhipment central has been reduced in the Mediterranean", on Gioia Tauro - it has explained - still decisions are not taken. Pigeon has left to intend that soon it will be the same Contship to clarify the situation.

Seen the coyness of Pigeon and Giovannetti to reveal the next movements of the company (they are not pronounced not even on the role of the new platform from Liguria container of the Danish shipowning group that will rise to Goes), and sure of their answer, us has not seemed the case to ask they clarifications on the assumed takeover for the Danish group in the hub for transhipment for Malta Freeport beside the French shipowning group CMA CGM, with which Maersk it is more and more tightening the collaboration ( of 11 May 2011).

Space also the attempt to obtain more information on Seago Line, the new company of navigation of the Danish group dedicated to the intra-European routes ( of 17 May 2011). Only clarifying that, as a result of the start of the activity of the new company, Maersk Line will be able to mainly concentrate on the routes with other main world-wide markets as that Asian and North American, Pigeon has laconicamente replied that shortly it will be the same Seago to introduce own initiatives.

If Pigeon is absolutely sure of the ulterior possibilities of increase of the activity of Maersk Line in Italy, equally it is convinced that in its turn the Italian market in order to grow must face and resolve the problems of terrestrial transfer of the goods. For example, the Liguria in order to remain competitive - it has found the manager of the company - "must look to earth rather than to the sea". To earth - it has observed - the intermodal connections are devoid and the rail shipment is an alternative that to cargos transported from the shipowning companies is often not offered.

B.B.