Independent journal on economy and transport policy
10:11 GMT+1
This page has been automatically translated by Original news
After the shipwreck of Costa Concordia the market of the cruises is recording a resumption
Massa (MSC Cruises): "from two weeks we are already recording signs of a return to normality"
February 10, 2012
After the shipwreck of Costa Concordia the market of the cruises is recording in the last weeks a resumption. Leonardo Massa has said, country manager Italy Market of MSC Cruises, in the margin of the presentation of the third edition of the search Observatory Tourism Online happened today to Genoa on board of cruise ship MSC Fantasy.
"The Italian market - Massa has explained - has lived, for emotional reasons and of great media exposure, a slow down, but already from two weeks we are recording signs of a return to normality". "Who knows the type of vacation in cruise well or who had already reserved - she has added - has not renounced to own stay while we have recorded a slow down in the moment of the purchase between who she was approached for the first time in absolute the travel in ship".
In the course of the encounter today, dedicated to the relationship of the consumers with the web and the agencies travels, it is evidenced as the main source of information to which they have made rerun the users in season 2010-2011 is the web, used in frequent way from 78% of the travellers in order to collect the necessary information for own longer vacation.
"We are - Massa has commented - protagonists of was that for a long time weevers a series of deep transformations dictated by the Internet use, instrument in a position to modifying to total level uses and customs of the people, therefore of the consumers. Our task, in quality of device driver of the crocieristico field, is that to ride the change and to support in this process the travel agencies, that they remain our which elected distributive channel at which we will always continue to head. The certain force of the web not only goes used in order to increase the reperibilità of the information, but also in order to generate a different traffic regarding that existing, through proattive business strategies, innovative and personalized".
- Via Raffaele Paolucci 17r/19r - 16129 Genoa - ITALY
phone: +39.010.2462122, fax: +39.010.2516768, e-mail
VAT number: 03532950106
Press Reg.: nr 33/96 Genoa Court
Editor in chief: Bruno Bellio No part may be reproduced without the express permission of the publisher
After the shipwreck of Costa Concordia the market of the cruises is recording in the last weeks a resumption. Leonardo Massa has said, country manager Italy Market of MSC Cruises, in the margin of the presentation of the third edition of the search Observatory Tourism Online happened today to Genoa on board of cruise ship MSC Fantasy.
- Via Raffaele Paolucci 17r/19r - 16129 Genoa - ITALY
