The Costa Crociere Group further strengthens its organization in China with the arrival of a new vice president of China, Buhdy Bock, who will head the local activities of the Italian company. Bok, 38, has a long successful career in the Singapore Airlines where he held various positions, both at its headquarters in Singapore and abroad. Her experience in Singapore Airlines includes responsibility for the area, "Eastern China and Jiangsu," and, most recently on the Italian market, in the Milan office. In Costa Cruises Buhdy Bok, who will report to executive vice president of Sales & Marketing, Norbert Stiekema, will be responsible for further developing the network of travel agencies and trading partners of the Italian company in China.
Costa Cruises was the first international company to open the cruise market in China, selling its cruises "Italian Style" to the Chinese.After six years of intense activity in the country, where it has offices in Shanghai and Hong Kong, Costa Cruises is now the leading cruise company in China with three ports of embarkation (Hong Kong, Shanghai and Tianjin), an established presence in the field tourism and a brand is increasingly recognized and appreciated.
The selection of Costa cruises to the Chinese market will grow further in 2012 with the position in May, for the first time, the Costa Victoria (75,200 gross tons and a capacity of 2,394 passengers), a larger ship than Costa Classica (53,000 grt and 1,680 passengers), currently engaged in, with the novelty of being able to offer its customers well 246 cabins with private balconies.
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