Independent journal on economy and transport policy
22:12 GMT+1
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MSC Cruises anticipates to Beijing its new offered for the Chinese market
From May 2016 "Lyric MSC" will leave from Shanghai for routes of three and four days with ports of call in South Korea and Japan
October 26, 2015
Today to Beijing crocieristica company MSC Cruises has introduced the own new program of activity in the supported Chinese market from an agreement of partnership strategic which signed a month ago with Caissa Touristic Group, for services tourist leaders outbound in China ( on 2 September 2015).
The MSC managing director Cruises, Gianni Onorato, has emphasized that the fact to be a society to private capital clearly confers to the company an advantage, in China so as in other total markets: "for every cruise MSC - he has explained - he comes all planning and controlling in house, with meticulous attention to the quality and by piece, as only a society family run can guarantee, from the hospitality to the kitchen, from the staff to the internal spaces. This even means that we can personalize every aspect of our offer, arriving to purposely preview the new figure of "Cruise created Ambassador" for the occasion, in order to reach the full consumer satisfaction in the markets in which we operate".
The crocieristico program in China will be realized with Lyric ship MSC that gives May 2016 will leave from Shanghai in order to on board accommodate the Chinese customers in the course of routes of three and four days with ports of call in South Korea and Japan. "We are personalizing Lyric MSC - it has specified Honored - thanks to the unparalleled know-how-how of our partner Caissa Touristic. Lyric MSC is a ship of the ideal largeness in order to allow with the hosts to obtain the maximum from this personalisation, because it carries on the market producing planned ad hoc in order to satisfy the requirements of the Chinese consumers".
MSC Cruises has specified that Lyric staff of MSC will be constituted by a strong presence of staff who speaks Mandarin - until 80% in some units - and will be recruited and formed in the best Chinese schools, while the managers will on board follow training courses of other ships of the fleet of the company.
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Today to Beijing crocieristica company MSC Cruises has introduced the own new program of activity in the supported Chinese market from an agreement of partnership strategic which signed a month ago with Caissa Touristic Group, for services tourist leaders outbound in China 
- Via Raffaele Paolucci 17r/19r - 16129 Genoa - ITALY
