Independent journal on economy and transport policy
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MSC Cruises institutes an own presence directed in China with an office to Shanghai
Helen Huang will be president of the area "Greater China"
August 30, 2016
MSC Cruises has announced the plant of an own presence directed on the Asian market and in China with the opening of a new office to Shanghai whose direction is entrusted to Helen Huang, that he will be president of the area "Greater China". Huang has a deep acquaintance of the market: before to enter in MSC Cruises, it has recently covered the assignment of vice president corporate communications, for Costa Crociere in Asia and general manager for Coast in China; previously the charge of general manager of agency Mediterranean Cruise Travel Agency (Shanghai) Co., Ltd, been born from joint venture between MSC Crociere and Shanghai International Port (Group) Co had covered in MSC Cruises., Ltd. Before still Helen Huang had matured 15 years of experience near the Shanghai International Port (Group) Co. and its controlled.
"Helen, which we are pleased of newly giving to the welcome in MSC Cruises - the MSC managing director has explained Cruises, Gianni Onorato - has the task to guide our business at best, but also to coordinate the partner institutional and the other contacts in all the area of the Greater China, let alone to support the operating requirements of Lyric MSC (ship which placed in China from last May, ndr) and of its hosts. Moreover, Helen has the task to lead, also beyond the Greater China, our ambitious slowly of increase in a market for us a lot promising. MSC Cruises - it has emphasized Honored - boasts already a long tradition in the hospitality of Chinese travellers whom today already they choose to visit with we the Mediterranean and Europe, markets in which today we are the first crocieristica company, thanks to one of the more modern and elegant fleets".
"In reality - it has added Honored - China is, and will be still more in future, a key sector for our business, a market that we will try to serve with our better ships. We are in fact today in the middle of an industrial plan unprecedented, of the value of nine billions of euro that previews the construction of 11 new cruise ships that will take service in next the 10 years".
"I do not see the hour - Helen Huang has commented - to undertake this new experience and of being able in order to contribute to return MSC Cruises the more attractive brand for the Chinese tourists, following the tracks of what the company has already completed in China".
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