Independent journal on economy and transport policy
11:48 GMT+1
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MSC Cruises Agreement - ITA for the offer of fly&cruise packages
Commercial actions and joint promotional activities are planned
October 11, 2021
"We are very proud - said Emiliana Limosani, commercial director of ITA - to have tightened this important partnership with MSC Cruises, an undisputed leader that will allow us to immediately insert ourselves in the heart of the cruise sector with the planning of fly&cruise packages. This agreement also is part of ITA's commercial strategy to make use of the most important business partners of the leisure product, levers fundamental in the moment of departure not only ours but of tourism in general'.
The managing director of MSC Cruises, Leonardo Massa, has remembered that since August 2020 the cruise line "led the phase of the restart of global tourism thanks to a health and safety protocol that has become a model to follow all over the world. We are happy today - ha underlined - to add, to the many actions that since then we have gradually put in place, also a partnership with a new vector but which, at the same time, represents history of Italian civil aviation. The cruise travel experience starts well before reaching the ship, therefore, we are very happy to be able to entrust our guests to a partner who will offer they have a service in line with the standards of our company».
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"We are very proud - said Emiliana Limosani, commercial director of ITA - to have tightened this important partnership with MSC Cruises, an undisputed leader that will allow us to immediately insert ourselves in the heart of the cruise sector with the planning of fly&cruise packages. This agreement also is part of ITA's commercial strategy to make use of the most important business partners of the leisure product, levers fundamental in the moment of departure not only ours but of tourism in general'.
- Via Raffaele Paolucci 17r/19r - 16129 Genoa - ITALY
