How much did cruise passengers who landed last year spend in 2023? year at the port of La Spezia? More than €71 million, for an expenditure of average per passenger of €100.4, of which €12.6 million spent in the Ligurian city alone for an average unit expenditure of 54.4 euros. This is explained by the study on "The economic impact of the cruise sector on the city of La Spezia for the year 2023" commissioned by the Port System Authority of the Eastern Ligurian Sea to the consulting firm PTSCLASS carried out in recent months on a sample of 1,601 passengers interviewed between May and July 2023 disembarked from is based on a forecast of 709,000 cruise passengers landed in La Spezia in 2023 compared to the 723 thousand counted in Balance sheet of the year.

Of the €71.2 million estimated to have been spent in 2023 Of the 709,000 passengers provisionally expected, 68.3%, i.e. €33.4 million was spent on organised tours, 31.6% for shopping, 25.4% for purchasing products food and food services, 19.7% for food and beverage services. and 0.6% for museum visits and entertainment activities.

The survey specifies that 31% of passengers surveyed have declared that he remained in La Spezia during his stay in land, a city in which, as mentioned, they have been spent A total of €12.6 million. Passengers arriving at the Spezia who decided to visit Pisa or Florence instead spent a total of €34.5 million, for a pro 142.5 euros. Cruise passengers who last year visited the Cinque Terre spent 17.9 million euros, spending €73.8 each. It is in these destinations that he has focused on in 2023 91% of the overall economic impact of the business La Spezia cruises, with residual quotas for the other destinations offered.

The study explains that last year's cruise ship in the Ligurian port has activated a direct production of €78.3 million, of which approximately 42.6% relates to services related to travel agencies and tour operators. To this end, In addition, indirect production amounted to €78.6 million and a induced production of €83.8 million, for a total of €240.7 million million euros.

As regards the estimation of the contribution of the activities La Spezia cruises to the national economy in terms of value added, the calculated value is €109.7 million, of of which 29.3 million directly, 36.4 million indirectly and 44.0 million in induced form. The study points out that 37% of the total impact remains in Liguria (€38.6 million at the end of the year alone). La Spezia), 14% in Lombardy, 11% in Tuscany, 6% in Veneto and 5.9% Emilia-Romagna.

About the employment activated by the cruise activity in La Spezia, the estimated total is about 1,782 units of which 33.7% (600 units) are activated by companies directly involved in transport activities and passenger services, in addition to 530 work in the indirect production sector and 652 in related industries.

The study was presented as part of the Bitesp La Spezia, the first International Tourism Exchange Experiential in La Spezia underway today and tomorrow at the terminal cruises of the Ligurian port. "The study presented today - pointed out the president of the Port System Authority of the Eastern Ligurian Sea, Mario Sommariva - is a document scientific, not a "celebratory" study, which contains excellent news but also some critical issues that need to be interpreted and overcome, potentialities that must be activated. And This can only be achieved through collaboration, with the consolidation of the relationship between the city and the port. A which contributes about five billion euros to the GDP, which is spread over a large territory. An occupational lung and of great value that cannot be interpreted only as a problem, as only as a generator of impact environmental, also in the light of innovations applied by ships and the actions and investments undertaken by the body I chair: more than 700 million euros that will go to benefit not only of the port but also of the city that surrounds it. hosts'.

Pointing out that "tourism is an important A driving force for La Spezia's economy and the cruise industry contributes significantly to the exponential growth, in particular deadline, which we are witnessing," the mayor of La Spezia, Pierluigi Peracchini, noting that the study indicates that trade among the sectors most stimulated by cruises, noted that 'it emerges, however, from interviews carried out with the cruise passengers, the topic of Sunday closures of activities Commercial; Many passengers - he specified - have declared in fact that they would have liked to make purchases, but it was not possible because Sunday. Therefore, a priority becomes a reflection in this sense and offer cruise passengers more and more Opportunities to shop in the city shops and experience the city Fully."