Italian ports, with the Association of Italian Ports (Assoporti), participated from 10 to 12 September in Hamburg in the Seatrade Europe 2025 fair, the reference event for the sector of cruises that saw Italian ports join under the CruiseItaly brand. The event recorded the participation of over 400 exhibitors and thousands of visitors from all over the world. Among the main activities, there is conferences dedicated to innovation in the sector are held cruise industry, sustainability and the development of port infrastructure, offering valuable opportunities for networking between industry operators, cruise lines and service providers.

Commenting on the participation in the fair, the president of Assoporti, Rodolfo Giampieri, underlined that "the ports have shown extraordinary cohesion, presenting innovative and sustainable initiatives. During the fair, the authorities of the port system have worked together to highlight the Potential of Italian ports as cruise destinations top-notch. The presence of the CruiseItaly brand - one country, many destinations, has further elevated the profile of our country as a cruise hub, highlighting our commitment to innovation and sustainability. On the other hand - he recalled Giampieri - we are the leader in cruise traffic in the Mediterranean and Europe, and our presence is required to all stakeholders. Thanks to the teamwork of the Port Authorities coordinated by Assoporti, we have had excellent feedback and it is The presence of several commissioners who participated in meetings for the development of traffic".