the Carnival group will be the first international crocieristico operator to place four ships in China



The crocieristico group American Carnival Corporation has announced that he will be the first international operator to propose regular cruises with four ships in China, nation in which for all 2015 the Costa Serena ship of the Costa Crociere branch will place. Such positioning - it has emphasized the group American - "will upgrade the leadership of Carnival in China, having taken advantage of the pull-up of the question that, second the forecasts, will return the Chinese market the greater second to the world within 2017".

"Carnival Corporation - the managing director of the crocieristico group has explained, Arnold Donald - had understood several years ago that the travellers orientals would have appreciated a new type of vacation; that's why already in 2006 Costa Crociere he had been the first international crocieristico operator to open the market of the cruises in China. Our engagement towards this Country is today more fort that never; draft of a market of great strategic importance for our company, and now we will become the only international operator to having four positioned ships regularly in China. Moreover, since we are the first crocieristico group to the world, that it reunites ten of the greater companies to international level, we are in the ideal position of being able to continue our collaboration with the Chinese authorities to the aim to help the Country to reach its objective to become a market key in the crocieristico field".

"The today's announcement - it has added Donald - is another important step in this direction. The Chineses love the cruises on Costa Victoria and Costa Atlantica, and are sure that they will appreciate also those proposals by Costa Serena and Sapphire Princess (ship of the brand Princess Cruises that will be in China from next 21 May, ndr). Our team works with passion in order to guarantee an only and unforgettable experience that exceeds the expectations of every host who on board chooses a vacation of one of our ships".

"The arrival of Costa Serena in the Chinese market - the managing director of Costa Crociere has commented, Michael Thamm - constitutes a great goal for our company, and is proud of being the first international company to having three ships which placed in China. Our current strategy aimed to carry to the development still more express of the Chinese market, that it has large a growth potential. We can count on eight already acquired years of experience in China and this not to only facilitates us in our expansion, but it helps to find new ways us in order to surprise and to delight our hosts, than more and more numerous they try the experience of a cruise to the standard of the concept "Italy at Sea" with Coast".

The debut of Costa Serena in China will happen 2015 to Shanghai in April, where it will place side by side to Costa Victoria and Costa Atlantica, already placed in the Asian nation. In this way the total ability to Coast in Asia will grow of 74%.