Independent journal on economy and transport policy
06:34 GMT+1
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GNV changes to skin and way to think
New livery for the ferries of the company, that it is putting into effect a new adaptable strategy to the various markets
June 22, 2015
Over little months all the Large ships of the Navi Veloci will have a new livery that already is painted on the ferry the Supreme one, the flagship - than this afternoon it has made its income in the port of Genoa - and before the ten units of the fleet "to wear" the new uniform of the navigation company. Shortly new brand in very large letters GNV will be worn also by the other ferries employed on the marine routes that connect Sardinia, Sicily, Spain, Tunisia, Morocco and France.
GNV, but, is not changing alone skin. At the same time, in fact, it is in existence a new positioning of the company which - it has explained the president and managing director Roberto Martinoli - able international company to evolve technologically own fleet and to open themselves to broken new, in a position to quickly adapting produced and the service to customers of various cultures and various reasons of travel. Hence I use it of acronym GNV, plus apt to international customers, than in the next ones it will come I lie in wait for on all the ferries of the company with an investment euro for about 70 thousand each ship.
Martinoli has confirmed that it is in existence also an evolution of the offer to the passengers, today - it has found - more interested to a simple and clear proposal and a efficient, of elevated quality and calibrated service on the requirements of the customers rather than to have use of performances commonly demanded on the cruise ships. Therefore the company is putting into effect also a positioning of communication and more current and adaptable marketing to the various markets.
Between these there will be soon also Albania, with the start on 31 July - after the company receives attended the green light from the government of Tirana - of the new service between the ports of Bari and Durrës that every day frequency in the summery and trisettimanale period in that winter one will have. A service that in the Adriatic represents the income of GNV in the connections.
The summery season is anticipated promising for the company: this year - it has emphasized Martinoli - in the segment fleeting we have gone well in winter, in spring and will go well very well in summer. Also for the goods - it has specified - the first two seasons have been positive, while currently the field records still some suffering determined from the effect of recent collapse of a bridge on the Palermo-Catania freeway, with the consequent impact on the traffic of commercial vehicles on the ports of Palermo and Termini Imerese. Positive effects are produced also by the decrease of the cost of the fuel, even if for GNV - it has specified Martinoli - the benefits are attenuated by the decision assumed previously from the company, when the price of the oil more was elevated, than to acquire prudenzialmente a fuel stock in order to avoid any problem of supplying.
The GNV innovations are not being manifested but single on the sea. To earth, in fact, the company is about to transfer own genoese headquarters in 2.500 square metres of offices situated in the new Saint Towers Benigno, but is also in order to obtain a landing place dedicated in the port of Palermo in the picture of the requalification of the pier S. Lucia: this will allow to avoid that the ships that come from Civitavecchia, Genoa and Naples are forced to berth to about 500 meters from the pier and will afford to concentrate the operations of check-in and other services.
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