Independent journal on economy and transport policy
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MSC Cruises has introduced a new strategy of positioning of own brand
Agreement with Samsung in order to more equip the ships of next generation of the company of the advanced technology of the South Korean group
January 12, 2016
MSC Cruises has introduced today a new strategy of positioning of own brand started in new concomitanza of the slowly industrial one from 5,1 billion euros that the ability to the fleet will double and will see the introduction of seven new ships of last generation between 2017 and 2022.
the crocieristica company has explained that the new positioning of the brand, developed through the specific campaign "is not a cruise any", "offers to a point of view renewed on experience MSC Cruises, having shown the elegant side of the mediterraneità that meets the professionality, the respect and the meticulous attention by piece that from always they characterize the company".
the managing director Gianni Onorato has emphasized that MSC Cruises is "a company much ambitious who will succeed in to double own dimension in next the six years. It is important - it has added - that our positioning evolves hand in hand with this increase, in order to assure that the experience on board meets and exceeds the expectations and desires of the croceristi of all the world". Moreover Honored it has specified that the new strategy of positioning of the brand "expresses our being more and more a total company own in a moment in which we have started a phase of increase with an industrial plan without precedence pairs on 5,1 billion euros for the construction of seven new ships of last generation".
MSC Cruises has announced also a partnership strategic signed today with the Samsung South Korean, that it will equip to the ships of next generation of the company of its technology more advance, from television inside of the cabins, to the monitor in the common spaces until the medical instruments in the centers first assistance on board of the ships from cruise. Beginning from units MSC Wonder and MSC Seaside, that they will enter in service respective to june and December 2017, the partnership preview the implementation of the digital solutions and the Samsung devices in all the seven new ships of the generation "Wonder" and "Seaside".
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MSC Cruises has introduced today a new strategy of positioning of own brand started in new concomitanza of the slowly industrial one from 5,1 billion euros that the ability to the fleet will double and will see the introduction of seven new ships of last generation between 2017 and 2022.
- Via Raffaele Paolucci 17r/19r - 16129 Genoa - ITALY
