INITIATIVE of SOS LOGistica to counter greenwashing practices in the logistics sector

The initiative, presented during a webinar available in the YouTube channel of SOS LOGistica, intends to raise awareness among companies about the importance of truthful communication in relation to sustainability initiatives and, therefore, to focus on energies and resources on actual change rather than image, also through the awareness of legal risks and reputation to which greenwashing exposes.

More specifically, the underlying objectives of the observatory are: national and international monitoring of cases and practices that can be assimilated or judged as activities greenwashing; analysis of regulatory developments and directives European sustainability performance reporting; monitoring of the activities by the client of logistics services regarding reporting and communication the environmental and social sustainability of its processes supply chain and logistics; raising awareness in the logistics on the risks to which operators are exposed in the event of non-objectified, transparent and demonstrable communication; dissemination of tools and good practices to communicate and promote its sustainability performance.

"Logistics - said the president of SOS LOGistica, Daniele Testi - is a sector that in the latter two years is benefiting from a visibility never had before in follow-up to the role played in the pandemic. This can lead to operators to the temptation to take advantage of it, with the risk of exaggerate in the statements, given that the sector is not accustomed to communicating. This initiative therefore aims to provide input and guidelines to companies in the sector to benefit of this positive trend while avoiding slips. Ours Sustainable Logistics rating, the first in Italy, which objective sustainability performance through a third party independent, it is essential to avoid greenwashing».

"The attention and sensitivity of consumers to sustainability and green issues - explained the lawyers Gianluca De Cristofaro and Davide Magnolia, both partners by LCA Studio Legale - grows hand in hand with the phenomenon of greenwashing: more and more companies, also in the sector logistic, adopt green marketing strategies (deceptive) aimed at misleading consumers about the virtues ecological of its products or services and the environmental impact of its own activity. The Observatory fits right in in this context, with the aim of becoming a point of reference and awareness raising in relation to communication green in the logistics and transport sector».

According to Elena Rabaglio, co-founder and manager sustainability of Mediatyche, "the time is ripe for talk and educate companies on this issue. The Commission itself European - he recalled - announced that by March 30 define an evaluation standard to analyze how much and how brands communicate, no longer leaving the promotion of products and services. The role of us communicators will become increasingly central in driving companies to better communicate its sustainability».