Maersk Line gives again life to the SeaLand brand



Maersk Line makes a step behind returning to eight years ago when, in concomitanza with the acquisition of the company Royal P&O Nedlloyd ( on 13 February 2006), it abandoned the SeaLand denomination, historian brand of the containerized marine transport created from the American Malcom McLean, considered the pioneer and inventor of such modality of transport. McLean, after some year of experimental activities with the company Pan Atlantic Seamship Co. acquired in 1955, in 1960 it founded the Sea-Land Service, Inc. At the end of 1999 the Sea-Land was acquired from shipowning group Danish A.P. Møller-Mærsk, than the melted ones with own brand Maersk Line creating to the Maersk Sealand ( on 22 July and 13 Decembers 1999), in order then to return exactly five years after using the brand Maersk Line. By the acquisition of the Sea-Land carried out from the Danish shipowning group the American marine services were excluded that remained to the group American CSX Corporation, then owner of the company, that it continued to operate them with the brand CSX Lines that in 2003, with the constitution of joint venture with Carlyle Group, were renamed Horizon Lines ( on December 18, 2002 and 8 March 2003).

Now the Danish Maersk Line has announced the riesumazione of the SeaLand brand own in order to create at the market to a company of navigation specifically dedicated intra-American, in this case but not limited to the single America North, but which extended also to the Central America and the Latin America. The new company will have an analogous structure to that of the other regional carriers of Maersk Line, that is to that of the company for the intra-European market Seago Line and of the company for the market intra-Asian MCC Transport.

The SeaLand new, that it will have center in the United States and will be guided by the managing director Craig Mygatt, current senior vice president for the North American activities inland of Maersk Line, will become operating on January 1°, 2015 and the transfer of the activities from Maersk Line will happen gradually in the course of this year. SeaLand will have about 240 dependent that will officially make part of the new company the next 1° July.

"From our customers - it has declared the new CEO of SeaLand - we have received appreciations for services of Maersk Line, but also the demand for a greater stability and a greater engagement in the services. This - Craig Mygatt has explained - is one of the main reasons for which we are answering with a better solution restructured for the field intra-American".