Independent journal on economy and transport policy
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Cruise Shipping Asia emphasizes the appeal of the Asian market of the cruises
Bayley (Royal Caribbean Cruises): within the decade the birth of a Chinese crocieristica company
November 16, 2011
Today to the Sands Resort of Singapore the inaugural conference of "Cruise Shipping Asia" with a first session dedicated to the state of the Asian crocieristica industry has held and to its potential one to which they have taken it leave a group of top manager of crocieristiche companies.
Michael Bayley, executive vice president of Royal Caribbean Cruises, has found that the industry of the cruises in Asia is doubled by 2005 and that the current Asia-Appease market is comparable at the market of the European Union in 1991. It is a market - he has evidenced - "incredibly little taken advantage of and that a phenomenal opportunity for the segmentation of the brand anticipates".
Currently - the president of V. Ships has confirmed, Roberto Giorgi - in the Asia-Appease market they are you anticipate 21 ships in permanent way and 38 seasonal ships. Al moderator Michael Kazakoff, vice president of society UMB Live organizer of the conference, that it has asked panel if sussiste to the possibility to create to a Chinese crocieristica company, Giorgi has answered that "it is sure possible in a near future, so like a new activity of shipbuilding in order to tackle to the question of the region". The manager of V. Ships in fact has observed that such market cannot more "repropose" old ships. From part its Michael Bayley has been said trusting approximately the possibility that a Chinese crocieristica company is born within the end of this decade.
According to Sarina Bratton, founder and managing director of the Australian Orion Expedition Cruises, "the differentiation of the produced one is the secret of success in Asia. The produced one - it has explained - does not have to be made with prints it, but it must instead be realized made-to-measure for the Asian crocieristico market".
Rick Meadows, commercial vice president of Holland America Line and president of Seabourn, have evidenced as the formation of the travel agents through dedicated programs has been Vincente for the sale of crocieristici programs for the Asian market, but - it has added - "to attract those who are to the first experience of cruise it is the true secret of success".
The session is closed by Honored Gianni, general manager of Coast Cruises, that it has emphasized like events like Cruise Shipping Asia offer the opportunity to form the travel agents and to inform the market on the potentialities of the field of the cruises in Asia.
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