German container shipping company Hapag-Lloyd today presented its 2030 strategy based on five main guidelines, starting with the continuation of the investments in the fleet and service network, as well as - has specified the Hamburg-based company - in the continuation of the expansion of the port terminal portfolio, carried out by the new Terminal Division of the Group ( of 19 September 2023). Hapag-Lloyd pointed out that in this line action is also included in the pursuit of increasing the share of the intermodal sector in support of the core business shipping.

The strategy also envisages the consolidation of the group among the Top Five Global Containerized Carriers Strengthening Presence in key markets, including Africa, India, Southeast Asia and the Pacific.

The third goal is to improve reliability the scheduling of departures and arrivals of the ships in the fleet in ports with the aim of achieving a punctuality rate more than 80%. The German company has specified that a step important for the achievement of this goal will be the Gemini Cooperation, which is has been agreed with the Danish company Maersk and which will become Operational in February 2025 ( of 17 January 2024).

Finally, Hapag-Lloyd confirmed its efforts on the pitch by committing to reduce net greenhouse gas emissions produced by the fleet by about a third by 2030 to reach the by 2045 and announced the target of achieve excellent performance both through the use of state-of-the-art information technology and developing the staff skills and attracting talent.

Comparing the objectives of the new strategy with those of the previous strategy for 2023 of the German company, it can be note that the new programme, while highlighting the need for to proceed with a cost optimization, compared to the previous one foresees a phase of expansion thanks to investments that with each are made possible by the large volume of revenues that Hapag-Lloyd, as well as the other major companies in the sector, recorded between 2021 and 2022 thanks to the increase in the value of sea freight rates coinciding with the spread of the coronavirus pandemic.