Independent journal on economy and transport policy
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Strategy of increase of Ford Trucks in Italy through the F-Trucks Italy
The objective is to obtain a quota the market of the heavy vehicles between 5% and 6% in three years
December 5, 2019
Ford Trucks, the division of heavy vehicles of the American automotive house Ford, has decided to increase own presence on the Italian market with an agreement through the branch Turkish Ford Otosan with the F-Trucks Italy, society participated to 31% is from Maurelli Group that VFM Company give and from Sprained Group and to 7% by Edoardo Gorlero. The Italian company tip to above all conquer a market share between 5% and 6% in three years graces to the F-Max vehicle, elect truck International Truck of the Year 2019
The initiative is framed in the strategy of Ford Trucks of widening of the presence on the European market that it has involved for the first Baltic Sea Countries in order to arrive more recently to Spain and Portugal and that it aimed to reach a cover of the old continent almost completes. Italy represents a Country key for Ford Trucks: in the 2018 Italian market of the trucks (average heavy beyond the 3,5 tons) it has made to record an increase of +5.1% in terms of registrations.
The expansion in Europe of the American house is coordinated by Ford Otosan, that it produces the vehicles for all the European market from 1960. The branch Turkish of the American multinational has characterized the F-Trucks Italy in order to commercialize the trucks to Ford brand on the Italian territory, where it will not only have autonomy of action in the sale of truck the Ford but also relatively to all those that it concerns the authorized assistance and the ricambistica.
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