Costa Cruises has announced a transition to the top management of the Americas Region: Dario Rustico will leave the company and Jorge Serrano Martín de Vidales is named the new Americas Region director. In his new role, Jorge will respond directly to Luigi Stefanelli, vice president of Worldwide Sales, and will lead commercial strategy and business development of Costa for the North and South America area. The cruise line announced that Jorge's appointment follows the decision of Dario Rustico to leave Costa Cruises, starting from the next 14 September, to devote himself to personal goals outside of the company, after more than two decades of exemplary service. Jorge Serrano Martín de Vidales, currently at the helm of the Trade Costa sales in Spain and Portugal, will hire formally his new role in January 2027, once completed the transfer to Costa's offices in Brazil. Up to then, the Americas Region team will respond directly to Luigi Stefanelli.