Coast is the first crocieristica company to constitute a Wholly-Owned Foreign Enterprise in China



Costa Crociere has announced the next constitution of the first WOFE (Wholly-Owned Foreign Enterprise) of the field cruises in China, that is of the first society of complete foreign property that will operate specifically for the Chinese market.

Explaining that this year the Ministry of Transportation of the Chinese Popular Republic has updated the existing legislation in order to allow also with the crocieristiche companies to create of the WOFE, Coast it has announced that the new society will have center to Shanghai, port of departure of the ships Coast in China, and will offer financial services and commercial to the local travel agencies and to the passengers.

Coast has been the first international company of cruises to enter in the Chinese market. In total, in the period comprised between the beginning of the cruises in China until October 2011, the Chinese passengers in vacation have been beyond 170.000 on the cruises of the Italian company. New WOFE of Coast will have the objective to increase the market question, to realize marketing activity, to supply to the emission of tickets for the cruises, to manage proceeds of tickets and commercial transactions in local currency.

"We are proud of being the first company of cruises to create a WOFE in China", it has emphasized the president and managing director of Costa Crociere, Pier Luigi Foschi. "From 2006, when Coast has been the first company to enter in the Chinese crocieristico market - it has added - has worked to tightened contact with local the governmental authorities in order continuously to push the development of the industry of the cruises, and in order to make from pioneers in opening broken new and opportunity in this field. Our new status of WOFE will be a new instrument in order to grow our business in China and to strengthen our engagement of along term in the development of this market. I would want to thank local the governmental authorities in order to have reached this important goal, in particular the Ministry of Transportation and the municipality of Shanghai".

Today, with exponents of the municipality of Shanghai, of the District of HongKou and others important local authorities, the general manager of Costa Crociere, Gianni Onorato, have participated to the ceremony in order to celebrate the constitution of new WOFE. "As main operator of the market and company of cruise voted to the innovation - he has said Honored - we look for always new ways to operate, new routes to propose and new cruise experiences to offer to our Chinese hosts. In last the six years of activity in China, we have reached the majority of these objectives thanks to the support and to the cooperation of the local authorities, in particular the Ministry of Transportation and the municipality of Shanghai. We are trusting that new WOFE will be an ulterior support for the promotion of the produced Coast in China and for invogliare a greater number of Chinese customers to on board try the extraordinary vacations of our ships, to begin by Costa Victoria, ship that will be placed in China in 2012".