Independent journal on economy and transport policy
06:11 GMT+1
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Two out of three cruise enthusiasts will get back on board once they get past the coronavirus emergency
This is detected by a random survey of Tourism Responses
April 23, 2020
"The main indication that emerges from the survey - commented the President of Tourism Responses, Francis of Caesar - is the sealing of the appeal of the cruise product at this stage health emergency for customers who know the product well and that has developed over time a certain familiarity with this form of tourist experience. A significant orientation if you considers that the sector has historically been characterised by a high proportion of tourists who are fond of this type of holiday, on a global scale that can be estimated at about 55% of the total customer base. If, therefore, on the one hand for companies it may not be easy conquer in the short-term new question -- remarked Caesar's - on the other hand, they can be heartened by the evidence that most a member of the loyal customer base, who knows and appreciates the product, is determined not to change its orientation and Preference. It is therefore from the repeaters, among Italians so abroad, which we believe the sector will be able to start over.'
Responses Tourism also announced that the vast majority of those who did not plan a cruise in 2020, who 16% of the sample, he said. will not change your preference for this type in the future product product.
Finally, among those who claimed to have at the moment changed intention from the cruise, representing the 34.4% of the sample, 40% want an investment from cruise lines to make maximum safety on board health issues. Significant - pointed out Tourism Responses - note that only 2.5% stated that, regardless of any initiatives and actions, it will not change more opinion by giving up the cruise holiday.
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"The main indication that emerges from the survey - commented the President of Tourism Responses, Francis of Caesar - is the sealing of the appeal of the cruise product at this stage health emergency for customers who know the product well and that has developed over time a certain familiarity with this form of tourist experience. A significant orientation if you considers that the sector has historically been characterised by a high proportion of tourists who are fond of this type of holiday, on a global scale that can be estimated at about 55% of the total customer base. If, therefore, on the one hand for companies it may not be easy conquer in the short-term new question -- remarked Caesar's - on the other hand, they can be heartened by the evidence that most a member of the loyal customer base, who knows and appreciates the product, is determined not to change its orientation and Preference. It is therefore from the repeaters, among Italians so abroad, which we believe the sector will be able to start over.'
- Via Raffaele Paolucci 17r/19r - 16129 Genoa - ITALY
