Bending of the crocieristico traffic in the ports of Olbia, Golfo Aranci and Porto Torres



Crocieristica season 2011 in the ports of the Sardinia North of Olbia, Golfo Aranci and Porto Torres has been shut with the ports of call of 71 ships regarding 93 in the season precedence. The decrease - it has explained the Harbour Authority of the Sardinia North - is consequence of the cancellation of beyond thirty ports of call on the ports of the north isolates, effect of an economic crisis that has cut outside from the routes the north of the island and of a political situation associate in the Maghreb that has forced numerous companies to reprogram, for entire, the routes to advantage of other destinations, especially of the Adriatic.

This year in the ports of the northern Sardinia the ships of "historical" the crocieristiche companies are landed newly, beginning from the Carnival group with ports of call subdivided between Costa Crociere (with the ships Costa Luminosa and Costa Marina) and IberoCruceros (with the ships Grand Voyager, Grand Mistral and Grand Holiday, three ports of call of which to Porto Torres), in order to continue with the fleet of Thomson Cruises, that it has guaranteed the presence with the ships Destiny and Island Escape, of Royal Caribbean with ships of the brand Croisières de France (Blue de France) and Azamara, and of the MSC Cruises with MSC Symphony. The Sardinian harbour agency has evidenced that also the presence of a market of niche in the two ports of Olbia has been confirmed moreover, with a slice of extra-dislocates composed from various undermines ships (Sea Cloud, Silver Wind, Cristina Or and Sir Robert Baden Powell) of request to the Brin Pier and the White Island, with being able more of expense to passenger consisting regarding the medium customer of mass the market.

"That as soon as concluded - he has found the president of the Harbour Authority of the Sardinia North, Paolo Piro - it has been a year of bending for our ports of call. With the exception of the market of the ferries, but, for the system of the cruises the alternation of the flows, in technical jargon turnover, is a phenomenon much municipality, of vital importance in order to guarantee the innovation and in order to regenerate the question. To test of this, already from the next year we will have a gone back important that, being to the forecasts, it could carry the three ports of call to new records". They are in fact 110, today, the ships in reservation for 2012. "It is an optimal result - it has observed Piro - than leaves us to catch a glimpse a positive sign of resumption of the market, in spite of the international crisis. Same the Olbia, for which we attend still important confirmations, will accommodate new companies: between all a Carnival, that it will arrive with the Breeze new; Costa Crociere, that he will use the White Island as home port for Costa Serena, with the possibility of boarding and disembarkation directly from our docks, so as has been in 2008 and 2009 with the MSC and 2010 with the same Costa Marina".

From the July and on 20 November past, in collaboration with the society Development Performance and Strategies of Olbia, under the scientific coordination of the teacher of Economy Carlo Marcetti, the Sardinian Harbour Authority has lead a survey on the index of approval of the crocieristi relative to the services in port, the city and to the excursions proposed from the tour operator. An analysis on a champion of three thousand visitors, whose report will be introduced publicly in the second half of the December month. "It is - Piro has explained - a fundamental experiment in order to really know and with scientific approach the system, relieved from rigorous data that are born from interviews directed to the protagonists of the market. The report, that the end of November will be written up beginning from, will allow us to fine tune the advertising strategies to adopt and, still before, to subject to the provincial and communal operators of the territory and administrations those which are the real requirements of the passengers and the companies".

Moreover from last September Port Authority it is putting into effect an action of marketing in whose aimed at, from the 10 on 15 November, the agency has accommodated the representatives of the first three shipowning groups to the world, for a familiarization trip, a familiarizzazione travel on the entire territory of the north isolates. A guided tour to the three ports of Olbia, Golfo Aranci and Porto Torres and long the proposed hiking goals in the provinces of Sassari, Olbia-Tempio and Nuoro. "The initiative - it has specified the president of the harbour authority - is born from the precious suggestion deriving from the protocol of understanding which signed in 2007 with Port Everglades and the Chamber of Commerce Italo Americana to Miami. It is an action that is lead annually by all the crocieristici ports of the world, in order to deepen the simple promotion lead in the fairs of the Seatrade. Accommodating the managers of the companies directly at home, they are possible to introduce those which are the truths that the ships and the customers receive, affording to feel the territory and to taste the tastes of each region". "Our initiative - it has added - will have its effects beginning from 2013 and for the next years. A span of time that we will take advantage of in order to carry to term some important works of infrastructuring adapted to receive the mega one ships that they will appear from the next year on the Mediterranean and to concert with the territory a valid strategy of acceptance".