Independent journal on economy and transport policy
06:25 GMT+1
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Costa Crociere signs an agreement with the Singapore Tourism Board and the group Changi Airport
It is turned to the promotion of the cruises in Asia with departure from Singapore
September 18, 2012
Costa Crociere has signed a partnership with the Singapore Tourism Board (STB) and with the group Changi Airport Group (CAG) in sight of the ulterior development of the activity of the crocieristica company in Asia, in particular that revolt at the market of the crocieristi in departure from Singapore, port on which this year Coast has placed the Costa Victoria ship and that from May 2013 it will become line of departure also of the Costa Atlantica ship.
Recently the Italian crocieristica company has launch routes on board of Costa Victoria in departure from Singapore and directed towards Malaysia and Thailand and the next year, with the double presence of Costa Victoria and Costa Atlantica in Asia, Costa Crociere will reach in the region a total every day ability to 5.074 passengers, with an increase of the offer of 90% of the cruises dedicated at the market Asian, marked from the brand "Italy at Sea".
The understanding previews that Costa Crociere, the Office of Tourism of Singapore - with which the crocieristica company an analogous agreement in 2007 had signed ( on 4 July 2007) - and the group Changi Airport, that it manages the airport of Singapore-Changi, works with the objective to develop the crocieristico field in Asia. Various projects are in existence in order to realize initiatives of marketing in the region finalized to the promotion of the cruises Coast in departure from Singapore. In order to increase the acquaintance and the choice of the cruises as possible option of vacation in Asia, they will be distributed to brochure in the main markets of all the region, between which Indonesia, the Philippines, Malaysia, Thailand, China, Hong Kong, Japan, Korea and India. Moreover advertising campaigns will be realized and also seminaries dedicated to the partner of the tourist field.
"Singapore - it has emphasized the general manager of Costa Crociere, Gianni Onorato - is an only city to the world, famous for its mix of culture, kitchen, art and architecture. We are enthusiastic to have with we on board this Asian partner of world-wide reputation. We have engaged ourselves in a partnership in the long term, that the region will afford to our companies to continue our future increase in the crocieristico field in all".
Last year the port of Singapore has received 394 ports of call of cruise ships for a traffic of 942.000 passengers. From 2002 to the 2011 annual rate of growth of the crocieristi it has been of 3.6%. "The forecast of the Office of Tourism of Singapore on the increase of the Asian crocieristica industry - it has observed the managing director of the Singapore Tourism Board, Lionel Yeo - is shared by industrial the regional governments, partner and important companies of cruise, between which Costa Crociere. The contemporary presence of Costa Victoria and Costa Atlantica - it has continued Yeo - adds ulterior credit to the potentialities of increase and the role of Singapore as main port of boarding for the cruise companies. Supported by the opening of Marina Bay Cruise Centre Singapore and the modernization of the Singapore Cruise Centre, Singapore is very equipped for being the "door" of the Asian south-east. The Office of Tourism is keen to work with Costa Crociere and the Group Changi Airport in order to offer to new experiences of vacation in cruise to the tourists of the region".
"This collaboration between the Group Changi Airport, Costa Crociere and the Office of Tourism of Singapore - the managing director of Changi Airport Group has commented, Lee Seow Hiang - represents the sinergici efforts by the three involved subjects to work together with the development of the field "fly&cruise" to Singapore. Strong connectivity of the airport of Singapore-Changi, with more than 200 cities all over the world, is online not only with the projects of the Office of Tourism, faces to transform Singapore in a hub for the cruises in Asia, but it favors also the offered new of Costa Crociere in the area. Looking to the future, the Group Changi Airport is keen to have as partner Costa Crociere and the Office of Tourism of Singapore in various projects that will develop and make to grow the field "fly&cruise"".
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